Original Research & Studies3 min read
ChatGPT Is Not Replacing Google—It’s Expanding Search [Study]
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Original Research & Studies7 min read
Google AI Mode’s Early Adoption and SEO Impact
Our study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.
Original Research & Studies8 min read
We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.
Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Original Research & Studies12 min read
Investigating ChatGPT Search: Insights from 80 Million Clickstream Records
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Original Research & Studies30 min read
Low & High Competition Buyer Intent Keyword Lists
We reviewed 20 billion Google searches to find low competition buyer keywords. We reviewed high competition buyer intent keywords for an insight into user behavior. The low competition keyword list shows opportunities for small retail and service businesses.
Original Research & Studies8 min read
20+ SEO Experiments to Get More Organic Traffic
Want to get more organic traffic? Here are 20+ SEO experiments you can run on your site with the aim of increasing traffic and CTR — with examples.
Original Research & Studies8 min read
How To Run an SEO Split-Test (the Easy Way)
Got an SEO experiment that you want to test? Here’s how to run an SEO split-test — without complex code or developer help.
Original Research & Studies5 min read
SEO Analysis Increases Global Classroom Community Visibility — Semrush Reality Show Episode #2
Episode #2 jumps across “The Pond” to explore our second Reality Show case study featuring the challenges confronting an innovative online classroom community, Learning With Experts. The agency team Semrush selected for this challenge is UK-based Re:Signal — proven SEO experts and digital marketers. Read on to understand the business challenges for this case study and the opportunities that came directly out of Semrush.
Original Research & Studies8 min read
How to Prepare for Core Web Vitals Update in 2021 [Study]
Semrush conducted a research study aiming to discover any trends and dependencies that the upcoming Google Core Web Vitals update may bring, as well as figure out what impact on websites it could have. In this post, you will see the key findings, get actionable tips on how to analyze a site’s Core Web Vitals, and learn what you should do to improve them.
Original Research & Studies4 min read
SERPs, Traffic and Trends: Mobile vs. Desktop in 2021 [Study]
We looked into how traffic trends and user behavior on mobile stack up against desktop, and also analyzed mobile vs. desktop SERP discrepancies.