Original Research & Studies3 min read
ChatGPT Is Not Replacing Google—It’s Expanding Search [Study]
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Original Research & Studies7 min read
Google AI Mode’s Early Adoption and SEO Impact
Our study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.
Original Research & Studies8 min read
We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.
Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Original Research & Studies12 min read
Investigating ChatGPT Search: Insights from 80 Million Clickstream Records
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Original Research & Studies3 min read
SEO Split Test Result: Should You Sentence Case or Title Case Your Title Tags?
Over the years, many articles have been written about “best practices” for writing the perfect title tag. A topic that you often see is the use of capital letters. Should you sentence case or title case your title tags?
Original Research & Studies6 min read
6 SEO Split Testing Best Practices to Validate Your ROI
Understanding the ins and outs of a successful SEO split-test campaign is important for your success once you’re running your own tests. Read the full article to lear about them.
Original Research & Studies20 min read
App Store Optimization Study: What We Can Learn From the Top-Ranking Apps
Learn what makes the top-performing apps rank the way they do according to our ASO study.
Original Research & Studies2 min read
SEO Split-Test Result: Does Emphasizing an H1 Impact Organic Traffic?
We added a CSS font-weight treatment to the primary H1 for the product pages on the ecommerce site. What do you think the impact was on organic traffic? Ranking? Read the article to find out.
Original Research & Studies3 min read
SEO Split-Test Result: Does Bolded Text Help Your SEO?
We decided to test if bold pieces of text on the blog pages of a Canadian SaaS company can help their SEO performance. What do you the impact was on organic traffic? Check this out.
Original Research & Studies8 min read
Case Study: How an SEO Agency Helped an Artisan Bakery Increase Mobile Organic Traffic by 460%
In our SEO Reality Show series, we’ve been sharing the individual steps a partner agency took to help an artisan bakery improve their search visibility, capture quality web traffic, and convert site visitors into customers. Seven months have now passed since they started this journey, so we created this case study to share some results and insights with you.