Original Research & Studies3 min read
ChatGPT Is Not Replacing Google—It’s Expanding Search [Study]
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Original Research & Studies7 min read
Google AI Mode’s Early Adoption and SEO Impact
Our study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.
Original Research & Studies8 min read
We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.
Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Original Research & Studies12 min read
Investigating ChatGPT Search: Insights from 80 Million Clickstream Records
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Original Research & Studies23 min read
Amazon Pricing Study: The Most Expensive Products, Category Volatility, and Seasonal Price Shifts
Our Amazon pricing study reveals answers to some of the hottest questions about the top pricing strategies in the marketplace—based on the pricing patterns of the most in-demand products and product categories.
Original Research & Studies3 min read
March 2022 Search Volume Study: Details & Methodology
Today we announced an improvement to our search volume accuracy in our US database. This post explains the technical details of how we did it.
Original Research & Studies2 min read
Would Adding H1 Text to the Image Alt Tag Increase CTR?
We hypothesized that adding the primary H1 from a pet care page to the primary image of the pet at the top of the page would increase clicks to the test pages on an ecommerce pet product retailer.
Original Research & Studies5 min read
How Can SEO Split Testing Help With Google’s Page Title & Meta Description Rewrites?
This blog post will investigate what poor factors that contribute to Google rewriting web page titles and meta descriptions in their search engine results.
Original Research & Studies4 min read
SEO Split Test Result: Would Adding “Updated 2022” in Title Increase Organic Clicks?
Content freshness has been a hot topic in SEO since Google rolled out its “fresh results” algorithm update in 2011. We wanted to validate whether signals of content freshness were a factor (for Google and/or users) for the category pages of a major online furniture retailer in the US.
Original Research & Studies2 min read
SEO Split Test Result: Would Adding the City and State to a Cannabis Directory Site Title Tag Improve Clicks?
We hypothesized, by adding the city and state of a local dispensary to that dispensary’s listing page, we’d see an increase in clicks.