Semrush Blog | SEO, SEM, AI Search, & Content Strategy

Content

7 min read

Product Content Is King for Your Conversion Rates: Ecommerce

Product content is the most important factor for ecommerce following price and delivery time. An online store can increase its traffic and conversion rates with curated pages and original and efficient product descriptions, just by listening to their customers and applying some strategies, such as SEM analysis and information management software tools.

Álvaro VerdoyDec 13, 2017

Paid Advertising

8 min read

5 Advanced Display Remarketing Strategies

One single ad isn‘t enough. People visit websites multiple times before they buy, which is why remarketing is such a vital channel. I have covered 5 advanced display remarketing strategies that go beyond a simple 30-day remarketing campaign and you can implement them today.

Byron Tassoni-ReschNov 21, 2017

Social Media

10 min read

How To Use Emoticons, Memes and GIFs in Social Media Marketing Without Embarrassing Yourself

Let‘s take a closer look at emoticons, memes, and GIFs and try to deduce if they are worth being a part of your social media marketing efforts as well as teach you a thing or two that will help you use these graphics without embarrassing yourself.

Dario SupanNov 14, 2017

Social Media

12 min read

The Art of Crafting Successful Facebook Ads #Semrushchat

Do you want to spice up your advertising game and make your ads more effective? During the most recent #Semrushchat, we collected a list of actionable techniques for crafting successful Facebook ads and ensuring you spend your advertising budget wisely.

Maria KalyadinaNov 06, 2017

General SEO

7 min read

Semantic HTML5 for Content Writers — The Essential Guide

Google and Bing love Semantic HTML5, so it is great for SEO! This article provides a simple guide to the essential semantic HTML5 tags that content writers and copywriters should be using. Your competitors probably do not even come close to best practices, so correct use of semantic HTML5 tags in your content will give you the opportunity to be one step ahead in 2018 and beyond.

Jason BarnardNov 01, 2017

Analytics

7 min read

5 Hidden Google Analytics Reporting Features You Should Be Using

I will cover 5 potentially unknown features in Google Analytics, how to use them, examples, and my personal opinion on their limitations. This won’t be a completely comprehensive post but is meant to open the door for discussion or potential use cases.

Katie CunninghamOct 20, 2017

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