Semrush Blog | SEO, SEM, AI Search, & Content Strategy

General SEO

6 min read

The Secret to Landing Big SEO Clients and Keeping Them Happy

The ultimate goal is money. A key element of working on SEO with large organizations is getting SEO projects anchored at the top of the organization. When you speak to multi-million dollar clients about SEO, speaking the right language is critical. You need to use the language of leadership. You must focus on what really matters. Money, revenue, and profit. This is what CEOs care about.

Trond LyngbøFeb 13, 2018

General SEO

5 min read

The 10 Most Important SEO Metrics. Are You Tracking All of These?

Search engine optimization and reporting go hand in hand. Clients need proper reports which help them understand the ROI achieved from SEO. In the past, a metric like keyword rankings was enough to make a client happy, but things have changed, and most importantly they have changed for the better.

Guy SheetritFeb 02, 2018

General Marketing

21 min read

The Elements Every Successful Brand Ambassador Program Needs #Semrushchat

Brand ambassador programs are designed to harness that power and incentivize influential individuals to promote your brand for you, and last week’s #Semrushchat dove deep into what these programs are and how to build them. Digital marketer and brand ambassador specialist, Mack Collier joined us to share his knowledge on the subject.

Maria KalyadinaJan 29, 2018

General SEO

8 min read

Top 12 Killer Magento SEO Tips for Your Ecommerce Website

Magento is the most popular and fast-growing, open-source ecommerce platform on the planet, and there is no doubt that Magento is a necessity in today’s ecommerce marketplace due to its innovative and extensive customized features. Here are SEO tips to improve your Magento 2 Ecommerce website rankings. Implement these killer tips for better Search Engine Results Page (SERP) rankings.

Ashok SharmaJan 17, 2018

Link Building

6 min read

Are Nofollow Links Actually Good for SEO? Here Is Proof...

Nofollow links are detested by SEOs as much as an IRS employee is at tax time. It is simply unfair. But there is hope for the resurgence of the nofollow link. Read on and see what we discovered in our study about nofollow, anchor text, and rankings, and I promise you will look at nofollow links in a totally different light.

Adam WhiteDec 29, 2017

Social Media

8 min read

How To Run a Hashtag Campaign

A hashtag can be used to market new campaigns and products, run contests and competitions, request fans to provide input regarding a new company development or to link a brand to a famous news story or item. Learn how to run hashtag campaigns and market your brand on social media in no time.

Pankaj NarangDec 19, 2017

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