Keyword Research12 min read
11 Best Keyword Tracking Tools for 2025 (Tried & Reviewed)
Find a keyword tracking tool that fits your needs based on real reviews.
Keyword Research
Keyword research is essential for understanding what your audience is searching for online. Learn the basics, find the best tools, and master strategies from experts to improve your website‘s search engine ranking and visibility.
Keyword Research6 min read
How to Use Google Keyword Planner
Googles Keyword Planner is a free keyword research tool available in the Google Ads platform. Here‘s how to use it.
Keyword Research6 min read
What Are Keyword Match Types? Examples + Best Practices
Control your ad targeting with broad match, phrase match, and exact match keyword types. Learn how.
Keyword Research9 min read
Long-Tail Keywords: The Ultimate Guide for 2025
Long-tail keywords are highly precise search engine queries. Optimizing for them could help you get more high-quality traffic.
Keyword Research4 min read
School of Rush: Latest Guides and Tutorials
Here at Semrush, we are always developing new features for our users and we share with you our improvements at “School of Rush.” Our Customer Success team continues to pump out new updates to the Semrush user manual and create video tutorials to keep you updated on the newest improvements to our software!
Keyword Research13 min read
Keyword Research Challenges and How To Master Them in 2017 #Semrushchat
To improve your keyword research strategy in the upcoming year, check out the following recap of our Semrush Chat. Our chat guests discussed how to master various keyword research challenges in 2017.
Keyword Research2 min read
Check the List: Exporting Select Keywords in Semrush
Most users familiar with Semrush know that when you wish to export a particular report, you have to receive all of the results, rather than the select few results you would like to actually have exported. You would go to type in a competitor, click on the Organic Positions report and notice only a select amount of keywords you would actually like exported. These could be keywords you wish to research further or keywords you wish to keep your eye on moving forward. Well I have great news! The newest feature implemented within Semrush will make this process much easier.
Keyword Research5 min read
How To Build a Keyword Research Plan
Keyword research is at the core of the search marketing process. It is the absolute first item you need to address before doing anything else. But many search marketers just scratch the surface — and end up with only a few, high competition keywords. This approach is wrong, and a sure way to achieve little ROI and leave a lot of money on the table. There’s a better way. We’ll take a look at how to take your keyword research and assessment process to the next level — how to go from, “Oh, I just use the Google AdWords Keyword Planner” to creating a process that uncovers new and interesting keywords that more effectively map your customers’ intent while escaping prohibitive competition. This means better ROI on your search marketing spend and, yes, happier clients and managers. Let’s get started.
Keyword Research3 min read
Keyword Opportunities: 4 Tools That Will Open Your Eyes
Finding keyword opportunities is becoming more and more difficult, with the markets we work in becoming even more competitive. I recently wrote a post that went through my five steps to spotting keyword opportunities using a piece of campaign management software, but there are lots of tools that can help you to spot keyword opportunities. When you use these four useful tools together, they can help you to spot an array of keyword opportunities and determine the effort that is required to gain visibility within the search engines.
Keyword Research3 min read
Meta Keywords Generator: Get Your Meta Keywords Delivered in No Time
Not too long ago, the Meta keywords tag was very useful in helping pages win on search engines by getting on top of the search engines results page. Unfortunately, since the Meta tags keywords have been abused by unscrupulous webmasters, search engines such as Google and Bing have had to de-emphasize their importance. Still, Meta keywords SEO should not be taken off web pages completely.