General SEO6 min read
How Search Engines Work [Explained]
Search engines crawl the web, store the discovered content, and then serve the most useful results.
General SEO
Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
General SEO9 min read
Keyword Rankings: What They Are & How to Check Yours
A keyword ranking is a webpage‘s position in organic search results for a query. Learn to track rankings.
General SEO10 min read
How to Do SEO for a New Website: 7 Essential Steps
Implement these seven SEO steps to improve your site’s search engine rankings and drive more traffic.
General SEO9 min read
How to Create an SEO Strategy: Beginner’s Guide
Learn why and how to create an effective SEO strategy covering on-page, off-page, and technical SEO.
General SEO7 min read
Semantic HTML5 for Content Writers — The Essential Guide
Google and Bing love Semantic HTML5, so it is great for SEO! This article provides a simple guide to the essential semantic HTML5 tags that content writers and copywriters should be using. Your competitors probably do not even come close to best practices, so correct use of semantic HTML5 tags in your content will give you the opportunity to be one step ahead in 2018 and beyond.
General SEO6 min read
How To Measure the Impact of Your Site Migration
Site migrations require multiple stakeholders and intense processes. In the end, measuring success is sometimes forgotten or thought about retroactively. Don‘t fall into this trap. Use Semrush to set up your site migration for SEO success and provide easy-to-pull wrap up reports to key stakeholders to prove your value.
General SEO4 min read
Aggregate Review Schema: Recovering From a Spammy Structured Markup Penalty
Aggregate Review schema can be a great way for businesses to showcase both the number of reviews and the rating of individual products. Adding this markup to your website will then make you eligible for organic stars to show alongside your search listings
General SEO6 min read
6 Common Misconceptions About SEO That Can Hurt Your Digital Marketing
The importance of SEO is hardly a secret in 2017. But, even though business owners may know how vital it is to optimize their sites, they are often guided by SEO misconceptions. This post busts all of the most common myths and misconceptions about SEO.
General SEO6 min read
13 Most Common Hreflang Mistakes [Semrush Study]
We analyzed 20,000 websites that have multiple language versions using the Semrush Site Audit tool — a powerful site auditor that checks websites according to approximately 50 parameters. Below you’ll see the percentage of websites with hreflang mistakes and issues which were detected on at least one page.
General SEO7 min read
How To Develop Your International SEO Strategy
Your company has been growing and growing, and at some point, you’ve decided to go global. You’ve defined your overall business strategy, you know which countries you are targeting and who you will be competing against in the new markets. Your next logical step would be to evaluate your SEO opportunities in your target locations and think about how your digital presence should be organized. In this how-to guide, we will show you how to plan your digital globalization with the help of Semrush and other marketing tools.