General SEO6 min read
How Search Engines Work [Explained]
Search engines crawl the web, store the discovered content, and then serve the most useful results.
General SEO
Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
General SEO9 min read
Keyword Rankings: What They Are & How to Check Yours
A keyword ranking is a webpage‘s position in organic search results for a query. Learn to track rankings.
General SEO10 min read
How to Do SEO for a New Website: 7 Essential Steps
Implement these seven SEO steps to improve your site’s search engine rankings and drive more traffic.
General SEO9 min read
How to Create an SEO Strategy: Beginner’s Guide
Learn why and how to create an effective SEO strategy covering on-page, off-page, and technical SEO.
General SEO5 min read
12 Reasons Why Infographics Still Matter in SEO
Over the last few years, Infographics have gained a lot of popularity on the Internet, especially on various social media sites such as Facebook, Twitter and Pinterest. Despite what some naysayers have stated about infographics, they continue to be a popular medium to spread awareness about your business and increase social shares. Due to their success in delivering information quickly and simply to the targeted audience, several companies and organizations are showing their interest in infographics. An interesting and effective infographic can truly generate a large number of unique traffic to a website. Are you curious about using infographics in your marketing efforts? Find out how infographics and SEO work together!
General SEO12 min read
14 Google Sheets Formulas Every SEO Needs To Know
Spreadsheets are essential in our day-to-day as SEO analysts. We thought it would be a good idea to present a number of formulas we use to make our lives a little easier and speed up the process for you, too.
General SEO7 min read
Crawling and Scraping for Creating an Influencer Database: Python
In this tutorial, we will use crawling and scraping to create an influencer database using Python. You can get an interactive version of the tutorial to follow along, modify the code, or later use it as a template.
General SEO14 min read
Essential Expert Tips on Fixing and Avoiding Google Penalties
As Semrush recent research revealed penalties from Google triggered by toxic inbound links come in many flavors. Each penalty type that we were able to detect has its nuances, demanding specific steps for treating it. We interviewed 16 SEO experts to get their tips on how to fix and avoid penalties from Google
General SEO15 min read
SEO for Startups: 5 Steps To Build Your Online Presence
In this guide, Kevin Indig gives insight into how startups should do SEO from A to Z to acquire more users, increase brand awareness and find product-market fit faster.
General SEO11 min read
SEO Agency's Advanced Tips for Reporting SEO to Clients
The main reason for this lack of understanding is that vendors don’t set clear expectations, and they don’t educate the client. They also tend to not report what is happening and don’t explain to the client how their services are helping them. If you don’t have solid reporting, then from your client’s perspective you aren’t doing very good SEO work. It is critical that you communicate the amazing work that you are doing because that is going to be the only way that they will know. With that being said, here are the main things that you want to be doing to be more successful about reporting to your clients.