Original Research & Studies3 min read
ChatGPT Is Not Replacing Google—It’s Expanding Search [Study]
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Original Research & Studies7 min read
Google AI Mode’s Early Adoption and SEO Impact
Our study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.
Original Research & Studies8 min read
We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.
Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Original Research & Studies12 min read
Investigating ChatGPT Search: Insights from 80 Million Clickstream Records
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Original Research & Studies3 min read
Selecting SEO Elements to Test
The means and inclination to test SEO changes is growing within the industry (finally), but a willingness to test does not always mean it will be successful and worth doing. Not everything is worth testing, and not everything is easily testable. So what follows are some of my lessons/examples from testing SEO changes (split testing or otherwise).
Original Research & Studies3 min read
SEO Split Test Result: Adding Local Intent Keywords to Headings
We decided to run a test with SEO split testing software and see what effect local intent keywords added to headings have on organic clicks. Read the short case study to find out.
Original Research & Studies8 min read
So You Want to Be a Forbes 30 Under 30 Winner? Here’s What We Learned from Their LinkedIn Profiles [Original Research]
What does it take to win the Forbes 30 Under 30? Dive into our original research exploring skills, experiences, and tips for up-and-comers.
Original Research & Studies4 min read
SEO Split Test Result: The Importance of Writing Effective Meta Descriptions
Optimizing meta descriptions is something that just about every SEO has devoted time and attention to at some point in their career. Learn more about how a small change can lead to a big result.
Original Research & Studies4 min read
SEO Split Test Result: How Negative Review Snippets Can Impact SEO Performance
The star rating rich result is one of the most sought-after SERP features for many SEOs. The main reason for this is that if you are listed as a rich result, searchers will notice you more because you stand out from the other search results. This can lead to a higher click-through rate (CTR).
Original Research & Studies6 min read
Using Google Search Console to Better Test SEO Changes
Most SEOs will be comfortable/familiar with using Google Search Console as part of their SEO toolkit. But there are some great ways to better utilize this data without introducing additional cost or complexity into your reporting.