Original Research & Studies3 min read
ChatGPT Is Not Replacing Google—It’s Expanding Search [Study]
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Original Research & Studies7 min read
Google AI Mode’s Early Adoption and SEO Impact
Our study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.
Original Research & Studies8 min read
We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.
Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Original Research & Studies12 min read
Investigating ChatGPT Search: Insights from 80 Million Clickstream Records
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Original Research & Studies8 min read
Do Reviews Impact Local SEO Rankings? New Study
Do ratings and reviews really impact your local SEO? To find the answer we studied 5k+ business-oriented keywords, and analyzed the Local Pack results in Google Maps and the Local Pack on Desktop and Mobile.
Original Research & Studies3 min read
Case Study: Should You Add a CTA to a Page’s Title Tag?
We added “Buy” to the title of category pages on a beauty site. Check out the result of this SEO split test.
Original Research & Studies6 min read
The Olympics 2020 Digital Perspective: Key Stats and Facts
Using Semrush’s powerful intel that spans across social media, Google, and Amazon searches, we’ve pinpointed some interesting stats for this year’s Summer Olympics.
Original Research & Studies3 min read
SEO Split-Testing [Case Study] “Moving Description on Category Pages”
Learn more about the test result from the most recent case study published by SplitSignal: “Moving Description on Category Pages” of an ecommerce site.
Original Research & Studies2 min read
Semrush SEO Reality Show! Agency Secrets Revealed via Repeatable Case Studies
Marketers, have you ever wanted a behind-the-scenes look at how professionals within digital marketing agencies help clients improve their site and content for SEO? In a series we’re calling the “Semrush Reality Show,” we provide you with a unique, behind-the-scenes perspective into this very process.
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Original Research & Studies3 min read
SEO Case Study: How UK-based Agency Helped an Online Learning Platform Increase Organic Traffic by 59.5%
In the spring of 2021, we focused one of the SEO Reality Show episodes on the approach one of our agency partners, Re:signal, took to help their client, Learning with Experts, increase their organic traffic. Now that several months have passed, we want to circle back on that story and provide some results from their hard work and close collaboration.