Social Media21 min read
31 Top Social Media Platforms in 2025 [+ Marketing Tips]
The most popular social media platforms in the world include Facebook, YouTube, Instagram, and WeChat.
Social Media
Social media is key for your online presence. Learn the fundamentals, tips, and strategies for effective social media marketing to boost your online presence and engage with your audience.
Social Media8 min read
Instagram SEO: What It Is, How to Do It, & Best Practices
Instagram SEO tips include using keywords in your captions, optimizing your profile, and writing image alt text.
Social Media6 min read
14 Best Social Media Campaigns to Inspire You in 2025
We‘ve rounded up the best social media campaign examples from X, Instagram, TikTok, LinkedIn, and more.
Social Media10 min read
18 Social Media KPIs (and How to Track Them)
Find out which social media KPIs you should keep an eye on to track visibility, engagement, conversions, and more.
Social Media9 min read
What Will Make You Stand Out on LinkedIn: The Expert Insights You Need to See
In this post, we’re sharing top LinkedIn advice from three experts in the industry to help users and brands stand out on the platform!
Social Media10 min read
How to Create a Wikidata Page and Why it Matters for SEO
It‘s very rare that we see a new player in the SEO and Digital Arena that‘s as much a shoe-in to be a long-term player as Wikidata is. But with all the value of the medium, it‘s remained a relatively virgin frontier, one that the SEO community has left it largely untested and undocumented. I feel we‘re missing out on a tremendous opportunity -- think of it this way:Wikidata is born of greatness: Launched on October 30, 2012, this is the first new Wikimedia project in six years. You may have noticed Wiki content dominating the SERPS throughout the past decade; it‘s credible, recognized, and a powerful presence online.It‘s had greatness thrust upon it: On December 14, 2014, Google announced the shutdown of Freebase -- Wikidata‘s strongest competitor. As they did, Google also provided powerful support by migrating all of Freebase‘s data over to Wikidata, retiring the product on June 30th. That‘s a heck of a lot of eggs in that basket.Its future is bright: Rich search results are increasingly becoming the norm for Google, and the Knowledge Graph is more powerful than ever. Marshall Simmonds reported at SMX East 2015 that a full 24% of search results now include this visual. Along with structured data, Wikipedia, and a handful of others, Wikidata is a go-to source for building this information.
Social Media9 min read
8 Signs of Facebook Ads Issues and How To Fix Them
Are you struggling to get the results you want with Facebook and Instagram Ads? This article will show you how to identify and fix the 5 signs of underperforming ads on Facebook. Start improving your ads performance right now.
Social Media7 min read
Using Facebook Insights to Monitor (and Repair) Your Falling Facebook Followers
When it comes to small businesses marketing their brand, we know 73% invest in social media marketing, with channels like Facebook, Instagram, and Twitter taking the lead. But recent research shows that one in three UK adults are cutting back on social media. Find out why and how you can take care of the followers you still have, and perhaps earn more.
Social Media11 min read
How To Use Quora For Content Marketing and Keyword Research
Have you ever wished for a platform that could generate evergreen traffic to your blog, even years after your content marketing efforts? (hint — it is not Facebook or Twitter) Well, look no further because Quora is here! It is an effective and mostly overlooked content marketing tool that, when done right, generates long-lasting results.
Social Media7 min read
Getting Low Quality Leads from Your Facebook Ads? Here's What To Do
If you have been running Facebook ads for a while and are even generating leads from it but finding that lead quality isn‘t great or that they are not quite converting at a similar conversion rate to your Google Ads, this guide is for you. See my three advanced tactics to sky-rocket your lead quality from Facebook ads.