Long-tail keywords are longer, more specific search terms that clearly signal a user’s intent, often indicating they’re ready to take action. These keywords usually have lower search volumes than broader (short-tail) keywords, but their focused intent can make them valuable for reaching a desired audience. 

Long-tail keywords are important for marketers because these keywords allow you to reach people who already know what they want, making those people more likely to engage with your content, sign up for your services, or make a purchase. 

To find long-tail keywords, consider the detailed questions and needs your audience might have, rather than relying solely on broad topics.

Further reading: What Are Long-Tail Keywords & How to Use Them