General SEO8 min read
What Is Enterprise SEO? [+ Challenges & Tips for Success]
Enterprise SEO is a specialized approach to search engine optimization for large, complex organizations.
Sydney has been creating content for over 10 years. She has been a writer, content manager and coordinator, editor, and strategist. At Semrush, she’s a blog editor who makes sure each article is as accurate, optimized, and helpful as possible.
Expertise
- content writing
- content editing
- seo
Author
General Marketing3 min read
What Total Addressable Market (TAM) Is & How to Calculate It
Total addressable market is the revenue a company would make if it sold to 100% of the people in its market.
General SEO10 min read
What Is YMYL & How Does It Affect SEO?
“Your Money or Your Life” (YMYL) refers to topics that may affect users’ health, finances, safety, or well-being.
Contributor
General Marketing9 min read
The Marketing Funnel: What It Is & How It Works
A marketing funnel is a model of the customer journey that represents the buying stages people go through.
Competitor Intelligence & Research14 min read
20 Best Competitor Analysis Tools to Use in 2025 and Beyond
Top competitor analysis tools include Semrush, Sprout Social, and Buzzsumo. Compare features and cost.
General SEO6 min read
What Is Review Schema? & How to Implement It
Review schema is a data format that helps search engines understand reviews and ratings on webpages.