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Aaron Agius is an experienced search, content and social marketer. He has worked with some of the world’s largest and most recognized brands, including Salesforce, Coca-Cola, Target and others, to build their online presence.
Local SEO has become a powerful tool for businesses to target potential customers who are ready to buy. Optimizing a single-location business for local search is easy, but if you run a chain, increasing the visibility of each location can be a challenge.
Snapchat is quickly becoming a powerful new tool brands can use to engage with their audiences, thanks to the more than 100 million people using Snapchat every day. They‘re watching and sharing more than 7 billion video clips. And unlike other social platforms, which have pretty variable demographics, Snapchat has a small, core audience of users between 13 and 25 years old.
You don’t need a huge marketing budget, and you don’t even need to invest in every area of content. It’s simply a matter of finding your niche and serving your audience. And that’s exactly what these small businesses have done...