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AI search optimization, or generative engine optimization (GEO), can fit smoothly within your existing SEO and content initiatives. Here are some steps you can take to immediately level up your visibility strategy and drive organic discovery.
AI isn’t just changing how brands communicate—it’s redefining what brands are. When 73% of marketing teams use generative AI, brand identity becomes a negotiation between human intent and machine interpretation.
Users are flocking to AI search platforms, which presents visibility, brand recognition, and brand perception challenges for brands.
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